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A PR Practitioner's Guide to Activist Groups: When and How to Respond (in English)
Keva Silversmith
(Author)
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Createspace Independent Publishing Platform
· Paperback
A PR Practitioner's Guide to Activist Groups: When and How to Respond (in English) - Silversmith, Keva
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Synopsis "A PR Practitioner's Guide to Activist Groups: When and How to Respond (in English)"
Activist campaigns occur so far outside the normal course of business that few executives have given any thought to how to handle such a challenge. Activist groups exploit this individual and institutional naivety with strategies and tactics that have been validated over the last 50 years. A company's response to activist demands is foremost a business decision, and then a communications undertaking. The public relations department becomes the focus for clever activists and battle-weary executives who all come calling for answers. With examples pulled from today's headlines, Keva Silversmith offers corporate leaders, business executives and above all public relations professionals a philosophical and practical approach to engaging with activist groups.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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